Native Bagel Co. Identity Rebrand and Rewards App UI Design. Brand assets alongside a text box that reads: Native Bagel Co. is a locally owned cafe within Berea, KY that serves bagels, espresso drinks and coffee, and lunch items. With humble beginnings as a bagel vendor at Berea’s farmer’s market, the company became a small-town favorite. Native Bagel was officially opened in 2016 by Katie Startzman who had a desire to spread her love of cafe food and give the Berea community more food options. Ingredients are locally sourced from Berea College’s farm and coffee beans are sourced from local Kentucky roasters Sunergos’ in Louisville. Native Bagel Co. community focused and is centered on providing a space for the community to eat, relax, study, work, and collaborate. Nightjar has become the nighttime parent company of Native Bagel Co. Opening at 5pm, more locally sourced food is served as well as draft beer and cocktails at Nightjar. Multiple screen mockups of app prototype and a text box that reads: With an appreciation for this Appalachian small business, a full rebrand of the cafe’s identity was explored with an additional asset of a rewards app created. Typefaces and colors were based on the rebrand attributes of “genuine”, “quirky”, and “boundless.” Names of colors allude to the cafe and the geographical location of the business, Appalachia. A visual display of a the interface gives an understanding of a user’s app journey. The two most important facets of the app were the online ordering and rewards system. The entirety of Native Bagel Co.’s menu was created, sections made for each type of item. The app offers a QR code for the user to scan with purchases. The user’s collected points and loyalty rewards are a page that features a “punch card” to show their points collected and milestones reached. There is a section dedicated to detailing the collected rewards.